Case Study • Home Services

Boiler Point | Boiler Repair & Installation Norfolk

How We Helped A Norfolk Heating Services Company Dominate Local Search And Automate Their Booking Process To Handle Emergency Repairs Faster.

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The Results

From struggling to keep up with calls to automated booking success

45+

Monthly Leads

250%

Booking Increase

< 2hrs

Response Time

5.0

Google Rating

The Challenge

Boiler Point was losing emergency repair jobs because they couldn't respond fast enough to phone inquiries while working on-site.

Missed calls during busy service hours
No online booking system for customers
Competitors ranking higher in local search
Manual scheduling causing double-bookings

Our Solution

We built a complete digital presence with automated booking and local SEO that captures leads 24/7, even when the team is on-site.

Professional website with clear service areas
Online booking with instant confirmation
CRM automation for follow-ups
Local SEO dominating Norfolk searches
Stripe invoicing for seamless payments

A Conversion-Focused Website Built For Service Enquiries

We Designed A Clean, Easy-To-Navigate Website That Clearly Explains Boiler Services, Builds Trust With Homeowners, And Encourages Visitors To Request A Quote Or Book A Call.

What We Delivered

Service-Focused Website

Clear pricing, service areas, and emergency contact options that convert visitors into booked appointments.

Smart Booking System

Online scheduling that syncs with their calendar, preventing double-bookings and reducing admin time.

Instant Lead Response

Automated email and SMS confirmations that respond within seconds, even at midnight.

Local SEO Dominance

Optimized for 'boiler repair Norfolk' and related searches, capturing customers in their 30-mile radius.

Click-to-Call Integration

Mobile-optimized with prominent call buttons for emergency repairs that need immediate attention.

Review Generation

Automated review requests after completed jobs, building their 5-star Google reputation.

Brochures Designed To Build Trust With Homeowners

Branded Brochure Designs Created To Clearly Communicate Boiler Services, Pricing Confidence, And Reliability, Ideal For Local Marketing And In-Person Customer Interactions.

" I Used To Miss Jobs Because I Couldn't Answer The Phone While Working. Now Customers Book Online And I Get Notified Instantly. The System Has Completely Changed How I Run My Business. "

Boiler Point

Heating Services, Great Yarmouth

Consistent Social Media Designs To Support Growth

We Designed Engaging Social Media Posts, Ad Creatives, Reels, And Stories To Increase Brand Visibility, Engagement, And Lead Intent Across Platforms.

We don't sell theories. We deliver results you can measure.

Client Performance Dashboard

Real metrics from real campaigns

Facebook Ads

847%

ROAS

Conversions

2,847

CPA

£4.23

Google Ads

12.4%

CTR

Impressions

1.2M

Clicks

148K

SEO Rankings

Position

Keywords

847

Top 3

312

Revenue Generated

£2.4M

+340% YoY

45,000+

Leads Generated

+127%

8.4%

Avg. Conversion Rate

+312%

94%

Client Retention

Industry: 65%

325

Projects Delivered

On Time

Website Traffic & Lead Insights

Google Analytics was used to track website visits, user behavior, and enquiry activity—providing clear insights into how the website performs and attracts potential customers.

Google Analytics Report

Website performance over the last 12 months

Total Visitors

12.8K

Total Page Views

24.65K

Direct Views

3.92K

Paid Views

11.48K

Social Views

2.15K

Organic Views

7.10K

Traffic Growth

↑ 85% YoY

15K

12K

JanFebMarAprMayJunJulAugSepOctNovDec

Want to Dominate Your Local Market?

Let's build you a system that captures leads while you focus on serving customers.