Your Top Paid Ad Questions, Answered
What exactly are paid ads?
Paid ads are online advertisements you pay for—Google search ads, Facebook sponsored posts, Instagram promotions, and more. You set a budget, choose your audience, and only pay when someone clicks (PPC).
Why not just use organic SEO?
SEO is crucial for long-term growth, but it takes time. Paid ads deliver instant visibility and results, while SEO builds your reputation. The best results come from combining both.
How quickly will I see results?
With expertly managed paid ads, many Norwich businesses see leads and sales within days. One local retailer saw a £2,000 ad spend generate £24,000 in tracked revenue in just 30 days.
What’s the difference between backlinks and citations?
Backlinks are links from other websites to yours—boosting authority in search engines. Citations are mentions of your business in trusted directories and publications—vital for local SEO.
The Power of Paid Ads
Success isn't just about spending more. It's about spending smart. Our Norwich-based team leverages advanced automation and data-driven strategies.
High-Intent Targeting
Identify the keywords and audiences most likely to convert for your Norwich business.
Compelling Ad Copy
Craft persuasive ad copy that stops the scroll and drives clicks that convert.
Real-Time Optimisation
Optimise bids and budgets in real time based on live performance data.
Continuous Testing
Continuously test and refine campaigns for maximum efficiency and ROI.
Our campaigns routinely achieve ROAS figures of 800%–1,500%. A recent local retailer saw their £2,000 ad spend generate £24,000 in tracked revenue within just 30 days—a 1,200% ROAS.
Automated Digital Marketing
Manual campaign management is outdated. Our proprietary automation stack delivers less wasted spend, more qualified leads, and better results—without the guesswork.
Instant Bid Adjustments
Automated bid adjustments based on live performance data ensure every penny works harder.
Automated Split-Testing
Continuous split-testing of ad creative and landing pages to find the highest-performing combinations.
Real-Time Dashboards
Full transparency with real-time reporting dashboards so you always know how your campaigns perform.
AI-Powered Targeting
AI-powered audience targeting for maximum relevance, reaching the people most likely to convert.
Backlinks, Citations & Authority Building
Paid ads are just one piece of the puzzle. Our Norwich specialists combine paid strategies with powerful off-page SEO tactics for long-term growth.
High-Quality Backlinks
We secure backlinks from authoritative industry websites and local Norwich publications through guest posting, digital PR, and relationship-building.
Publication Citations
Your business featured in major Norwich business directories, local news platforms, and niche industry publications—boosting visibility and trust.
Integrated SEO & Paid Ads
By aligning paid and organic efforts, our clients routinely see a 30–50% increase in organic traffic after six months of integrated campaigns.
Exceptional Client Support & Consultation
The difference between average and outstanding paid ad results often comes down to the quality of client support and consultation.
Personalised Discovery
In-depth sessions where we listen to your story, uncover unique needs, and identify growth opportunities specific to Norwich.
Needs Assessment
We review historical data, benchmark against competitors, map the buyer journey, and identify gaps in your digital presence.
Transparent Proposal
A clear, jargon-free proposal outlining strategies, expected outcomes, transparent pricing, and defined communication channels.
Dedicated Account Manager
Regular updates, proactive recommendations, and rapid response times—your advocate within the agency.
Proactive Reporting
Clear, actionable reports in plain language. Regular check-ins and strategy reviews so you’re never left in the dark.
Continuous Refinement
An agile approach—adjusting strategies based on performance data, testing new channels, and aligning with evolving goals.
Comprehensive Digital Marketing Services
A range of interconnected solutions designed to maximise visibility, build brand authority, and drive sustainable growth across multiple platforms.
Search Engine Marketing
Both paid and organic tactics to boost visibility on Google, Bing, and beyond.
Social Media Marketing
Engaging content and targeted ads on Facebook, Instagram, LinkedIn, and more.
Email Marketing
Personalised campaigns to nurture leads, retain customers, and drive repeat sales.
Display & Video Advertising
Visually engaging ads placed on relevant websites and platforms to capture attention.
Cross-Media Optimisation
Strategic allocation of budgets across channels based on live performance data for maximum ROI.
Content Marketing
Blog articles, videos, infographics, and case studies that build authority and engage your audience.
Social Media Management
Strategic planning, content creation, community engagement, and performance analysis across all platforms.
Integrated Strategy
All channels work together toward common goals—consistent brand voice, enhanced customer journey, and data synergy.
Performance Analysis & Audits
Without rigorous performance analysis and regular audits, even the most creative campaigns can fall short. Our audits drive continuous improvement and maximise ROI.
Paid Ad Performance Review
Assessing efficiency across Google Ads, Facebook, and display networks.
Website Health Check
Analysing site speed, user experience, mobile compatibility, and technical issues.
Competitor Analysis
Benchmarking against local and industry rivals to identify gaps and opportunities.
Conversion Tracking
Ensuring accurate measurement of leads, sales, and other key actions.
Budget & Spend Efficiency
Identifying wasted spend and re-allocating resources for maximum impact.
Actionable Reporting
Clear, jargon-free reports highlighting findings and next steps.
Audit Case Study
A Norwich-based retailer invested in a comprehensive audit. The process uncovered underperforming keywords, slow mobile load times, and overlooked niche keywords. By addressing these, the business achieved a 40% increase in ROAS and a 25% uplift in conversions within three months.
Client Success Stories
The Norwich Difference
We're more than just marketers—we're Norwich locals who love our city and are invested in its success. Every member of our team is a specialist, certified in their field, and obsessed with delivering jaw-dropping results.
By combining digital expertise with deep regional knowledge, we offer local market insights that inform targeting and messaging, personalised support tailored to Norwich's unique business landscape, and a commitment to long-term partnerships, not just short-term wins.
“Our agency feels like an extension of our team—they genuinely care about our success, and it shows in both the results and the relationship.” — Norwich Business Owner
Frequently Asked Questions
Your questions about paid ads, backlinks & citations in Norwich