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Case Study

Artificial Grass & Porcelain Specialists Norwich

How we helped a local landscaping business achieve 1000+ projects, 500+ satisfied customers, and maintain a 5.0-star rating through strategic web design and digital marketing.

1000+

Projects Completed

500+

Satisfied Customers

5.0★

Customer Rating

9+

Years Success

Project Overview

Client: Artificial Grass & Porcelain Specialists Norwich (AGPSN)

Industry: Home Improvement & Landscaping Services

Project Type: Business Website Design & Development

Website: artificialgrassandporcelainspecialistsnorwich.co.uk

Client Background

Artificial Grass & Porcelain Specialists Norwich (AGPSN) was founded in April 2015 by Wayne Flowerday. Based in Norwich, the company serves the Norfolk and Suffolk regions, specializing in outdoor space transformations with a focus on quality craftsmanship and customer satisfaction.

Project Objectives

  • Establish a strong online presence for the landscaping business
  • Showcase the company's expertise and quality of work
  • Generate qualified leads through free consultations and quotes
  • Build trust through social proof and customer testimonials
  • Provide easy access to service information and contact methods

Services Highlighted

Artificial Grass Installation
Porcelain Pavers
Fencing Solutions
Driveways
Summer Houses
Complete Garden Transformations

Design Approach

Visual Identity

  • Color Palette: Natural green tones complemented by clean whites
  • Typography: Modern sans-serif fonts for clarity
  • Brand Voice: Professional yet approachable

User Experience

  • Single-page scrolling design for streamlined navigation
  • Mobile-responsive layout optimized for all devices
  • Strategic white space for clean, uncluttered design
  • Clear visual hierarchy guiding users through conversion funnel

Key Features

1. Compelling Hero Section

Strong value proposition with prominent call-to-action buttons

2. Social Proof & Trust Signals

500+ customer reviews, 5.0-star rating, and quantifiable achievements

3. Project Gallery

High-quality before/after transformation photos

4. Multiple Conversion Points

Strategically placed quote buttons and contact information

Results & Impact

Business Metrics

  • Successfully supported 1000+ project acquisitions
  • Built a customer base of 500+ satisfied clients
  • Maintained 5.0-star rating across customer reviews
  • Established strong local market presence in Norfolk & Suffolk

User Engagement

  • Clear conversion pathways leading to quote requests
  • Multiple contact methods increasing accessibility
  • Effective social proof driving trust and credibility
  • Visual gallery encouraging user engagement

Conclusion

The Artificial Grass & Porcelain Specialists Norwich website successfully combines aesthetic appeal with functional design to create an effective digital presence for a local landscaping business. The site effectively communicates expertise, builds trust through social proof, and provides multiple pathways for customer engagement. With over 1000 projects completed and a 5.0-star rating, the website has proven to be an effective tool for business growth and customer acquisition.

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